Our goal is for every brand to ‘feel at home’ – we build our brands together with our partners through expertise and comprehensive care.
Difeel
Different Feel – not just a product, but a promise. A commitment to innovative, high-quality products, with carefully selected ingredients and the gentle touch of nature.
Difeel is where naturally based care meets modern technology. It combines the power of nature with scientifically developed beauty care, built on American expertise, to offer versatile solutions for the different needs of hair.
Hair Chemist
The Hair Chemist brand is a premium specialist in beautiful, well-cared-for, and radiant-looking hair. Its innovative formulas and elegant packaging place it among the most outstanding hair care brands.
Whether it’s smooth, hydrated, shiny, or strong and healthy-looking hair, or the perfect definition of curly locks, Hair Chemist offers products that help make every day a slightly better hair day.
Daeng Gi Meo Ri
A premium Korean hair care brand that builds its formulas on traditional herbal extracts. By supporting scalp health, it helps promote the growth of stronger, fuller hair through a natural and gentle approach.
Hairburst
A modern hair care brand built on vitamins and nourishing ingredients. Its products aim to support hair growth, strengthen hair strands, and enhance shine, all presented in eye-catching, youthful packaging.
HASK
It offers a wide range of nourishing hair care products with exotic oils such as argan oil and coconut oil. Its sulfate-free formulas help restore dry and damaged hair.
Alama
An Italian hair care brand that unites natural ingredients with advanced professional technology. Its sulfate-free formulas gently cleanse while providing intensive care, leaving all hair types healthy, nourished, and beautifully revitalized.
OnlyBio
A gentle solution for refreshing and toning hair color. Its moisturizing formula helps smooth the hair fibers, leaving hair soft to the touch with a radiant, healthy-looking shine.
Bali Curls
Bali Curls is the perfect combination of tropical inspiration and modern hair care, specifically designed to hydrate and define curly and wavy hair. It helps highlight the natural shape of curls, reduces frizz, and provides a radiant, well-groomed look every day.
Biomagic
It offers an ammonia-free solution for refreshing hair color. Its products support not only color intensity but also the protection and hydration of the hair.
Karseel
Karseell is globally recognized for its mirror-like shine hair care products and hardly needs an introduction. It is well known and highly regarded among fans of quality hair care brands.
The brand offers a wide range of products designed to meet the needs of different hair and skin types. Its carefully tested formulas, enriched with natural ingredients, are gentle yet effective—delivering visible results while providing care inspired by nature.